Agribusiness Development and Marketing
Details
Introduction
Agribusiness denotes the collective business activities that are performed from farm to the market. It covers the supply of agricultural inputs, the production and transformation of agricultural products and their distribution to final consumers. It is one of the main generators of employment and income worldwide.
Agribusiness is characterized by raw materials that are mostly perishable, variable in quality and not regularly available. The sector is subject to stringent regulatory controls on consumer safety, product quality and environmental protection. This training is intended to introduce the participants to agricultural production and marketing as means to sustain their livelihoods.
Outline
Topics to be covered
Agribusiness Development Planning
- Overview of rural agribusiness development
- Nature of agribusiness products
- Production resources
Agricultural Marketing
- Agricultural marketing concepts
- Farm marketing objectives and strategies
- Target marketing
- Market research
- Managing marketing
Operation Planning and Management
- Production planning and budgeting
- Value-added product processing
- Appropriate post-harvest technology
- Agribusiness contracting
- Agricultural cooperatives, credit and financing
- Farm income and investment analysis
Agribusiness Extension Techniques
- Training needs and contents identification
- Selecting training methods and techniques
- Planning and implementation of extension programs
Macroeconomic Forces Affecting Agribusiness Development and their Impacts to Agribusiness
- Political-Legal forces
- Social-Cultural forces
- Technological and Economic force
Introduction to Development Technologies in Agribusiness
- Data analysis in Agribusiness
- ICT in Agriculture
- GIS and Remote Sensing application in Agriculture
- Monitoring and Evaluation in Agriculture
Speaker/s
IRES offers technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, not for profit and private sectors.
IRES Kenya has identified itself with a niche market that largely comprises of Government ministries, departments and agencies (MDA’s) and UN agencies, Non-Governmental Organizations, from Africa, Europe, Asia, Middle-East and the Caribbean. We have also served academic institutions, international research organizations, financial institutions and private companies from across the globe. As at 2018 we offer our services in more than 15 locations globally.
Our technical and management consultancy services are in the areas of Agriculture, Education, Energy, Oil and gas, Health, Environment and natural resources, ICT for development, spatial planning, Governance, Management and leadership, communication, transport, revenue management, marketing development and environment among others.
Our education and training services are aimed helping individuals improve their professional knowledge, competence, skill, and effectiveness and enable the institutions to get the best out of their workforce. This is achieved through conducting high impact professional diploma and certificate courses, short courses, conferences, workshops and seminars. ...
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