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Marketing Success for Your Business

Online Free Online Course by  Alison
Online / Free Online Course

Details

COURSE DESCRIPTION

Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning outcomes for this course: - Learn how entrepreneurship is mostly a state of mind; - See how merging community with commerce was the winning ticket in business online; - Understand how new technologies are the key to solving marketing’s oldest problems; - Examine how Jeff Housenbold repositioned Shutterfly from photofinishing to personal publishing; - Learn about the mix of skills and attitude that is sought after in the search for talented employees; - How to survive in a competitive marketplace by differentiating yourself on the product shelf and providing real innovation; - The importance of doing research, but not letting your customers tell you what to build; - Why an old fashioned business like photo printing is surviving and thriving in electronic media; - Learn valuable pieces of advice for being successful in any business;

Outline

Module Title
Module 1: Marketing Success for Your Business
Module 2: Marketing Success Assessment
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Welcome to ALISON – a five million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.

Whether you are seeking a new job, a promotion, a college place or starting a new business, ALISON empowers you to improve your economic and personal circumstances, and through you, that of the community you live in.

New skills and knowledge makes you a more valuable employee, whether working for yourself, for an employer, or future employer. With today’s workplace changing faster than ever, it is essential everyone keeps learning new and updating old skills to remain or become competitive in the workplace. ALISON is for anyone taking their first step to a new or better job. ALISON is as individual as you are.

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