Details
With the growing popularity of e-commerce in today’s world, organizations must learn strategies to attract and retain online customers to their webpage. They must also tailor their websites to adapt to their customer’s needs. This free online course introduces the learner to various strategies used by firms and organizations to attract and retain customers to their e-commerce, the different types of attractors and attractiveness factors associated with attractors. This course will be of great interest to business professionals, as well as any learner wanting to expand their knowledge and understanding of effective web strategies with e-commerce.
CERTIFICATIONTo qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.
LEARNING OUTCOMESHaving completed this course the learner will be able to: - Describe the reasons for attracting and retaining visitors. - Explain the term “attractor”. - Outline the different ways attractors can sustain attractiveness. - Describe the different factors of attractiveness.
Outline
Module 1: Attracting and Retaining Visitors
Module 2: Attractiveness Factors
Module 3: E-Commerce Web Strategy Assessment
Welcome to ALISON – a five million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.
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