Building an Online Business

Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. In this course you will learn why you must get your business up and running on the Web using e-commerce sites, review sites and social networks. You will also learn that having a Website which is easy to navigate, is informative, and has a good domain name, the right design template and memorable Web copy will help your business stand out from the competition. The course discusses why it is important to have a presence on the mobile Web and how to attract your target audience using tools like Google AdWords. This course will be of great interest to all business owners who are thinking of setting up a Website for their business but are uncertain of how to go about doing it. It will also be beneficial to any company or organisation that wants their existing Website to be more effective at attracting potential customers.

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

Learning outcomes - How the internet will help your business to attract customers and encourage growth; - Creating effective design; - Getting your website found on Google search; - Getting your website to show up in a local search; - How a mobile website is important; - Learn about Google Analytics;