Details
Marketing is a crucial function in any business or organisation, and is increasingly important in the modern globalized economy. This free online course will introduce learners to marketing strategies and tools that are used extensively in the marketing industry. You will learn about the ambiguous nature of marketing and its different meanings for different businesses. You will also discover the characterizations of marketing that are common to all businesses, despite their differences. This course will teach you about the different approaches that affect marketing campaigns used in different types of businesses. This course will be of great interest to marketing and business professionals who wish to refresh the basics of marketing and to learners who are interested in business and wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.
CERTIFICATIONTo qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.
LEARNING OUTCOMESAfter completing this course the learner will be able to: - Comprehend the ambiguity of marketing between different types of businesses. - List the characteristics of marketing that are common to all businesses. - Compare different types of marketing to each other, and see the effect location plays on a marketing organization. - Use the marketing mix with your business. - Successfully implement the strategic components of marketing to their business.
Outline
Module 1: Marketing - Definition and Justification
Module 2: Characterizations of a Marketing Organization
Module 3: The Role of Marketing in the Firm
Module 4: Strategic Components of Marketing
Module 5: Introduction to Marketing Assessment
Welcome to ALISON – a five million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.
Whether you are seeking a new job, a promotion, a college place or starting a new business, ALISON empowers you to improve your economic and personal circumstances, and through you, that of the community you live in.
New skills and knowledge makes you a more valuable employee, whether working for yourself, for an employer, or future employer. With today’s workplace changing faster than ever, it is essential everyone keeps learning new and updating old skills to remain or become competitive in the workplace. ALISON is for anyone taking their first step to a new or better job. ALISON is as individual as you are.
