E-Commerce - Introduction to Internet Marketing Strategies for Businesses
Details
Before the Internet companies fashioned communication strategies based on whatever medium they had available to them, whether that was print, radio or TV media, to broadcast their message. Companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders. They also know that the Internet is not just the Web, but a range of technologies that, in combination, can provide a potent marketing strategy. In this free online course you will learn about successful Internet marketing techniques and strategies that are being used today by businesses and organisations around the world. You will be introduced to techniques such as how to break down your target audience, how to build a coordinated marketing strategy using the integrated Internet marketing matrix to reach your customers and stakeholders, and how to measure the effectiveness of promotion strategies. This course will be of great interest to business and marketing professionals and entrepreneurs wanting to expand their knowledge and understanding of effective Internet marketing strategies, as well as any learner wanting to learn more about the power of online marketing.
CERTIFICATIONTo qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.
LEARNING OUTCOMESHaving completed this course the learner will be able to: - Illustrate with examples of how companies are using the Internet to market wisely; - They will have a clear understanding of the Integrated Internet Marketing (I2M) model; - They will be able to examine the Web as an advertising medium, using established theoretical models of consumer and industrial buying behaviour; - They will know how to move the customer from being a passive Internet surfer to an interactive user of the medium.
Outline
Module 1: Promotion - Integrated Web Communications
Module 2: Promotion and Purchase - Measuring Effectiveness
Module 3: Web Advertising and Promotions for Businesses Assessment
Welcome to ALISON – a five million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.
Whether you are seeking a new job, a promotion, a college place or starting a new business, ALISON empowers you to improve your economic and personal circumstances, and through you, that of the community you live in.
New skills and knowledge makes you a more valuable employee, whether working for yourself, for an employer, or future employer. With today’s workplace changing faster than ever, it is essential everyone keeps learning new and updating old skills to remain or become competitive in the workplace. ALISON is for anyone taking their first step to a new or better job. ALISON is as individual as you are.