Tourism - Marketing and Promotion Course
Details
In order to attract tourists, any organisation or business in the tourist industry must create successful marketing and promotion campaigns. The tourist industry is one of the most important in the world, worth up to one trillion dollars annually, so successful marketing and promotion campaigns have the potential to generate huge revenue. This free online course will explain how tourist destinations and tourism businesses can successfully market themselves. The first section of the course explains the main challenges of promoting tourism and how they may be overcome. The following section explains how to identify the target audience of tourism campaigns as well as which methods of advertising are best suited for tourism. The following section explains the customer buying process and how it can be used to determine the objectives for a tourismpromotional campaign. The final section explains how an effective marketing campaign can instil brand loyalty in customers and encourage repeat purchases. This course will be of great interest to marketers that wish to learn how to create campaigns for the tourism industry. It will also be of great interest to tourismboard employees and owners of tourism businesses that wish to attract more tourists to a location.
CERTIFICATIONTo qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.
LEARNING OUTCOMESAfter completing this course the learner will be able to: - Describe the main challenges of marketing and promoting tourism; - Explain how promotional campaigns for tourism can appeal to multiple target markets; - Outline which forms of advertising are best suited to promoting tourism; - List and explain each stage of the customer buying process; - Determine the objectives for a tourism promotional campaign; - Outline how an effective marketing campaign can guide potential tourists through each stage of the customer buying process.
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