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Fundamentals of Marketing Your Business Online

Online Free Online Course by  Alison
Online / Free Online Course

Details

COURSE DESCRIPTION

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business. 

CERTIFICATION

To qualify for your official ALISON Diploma, Certificate or PDF you must study and complete all modules and score 80% or more in each of the course assessments. A link to your Diploma certificate will then appear under the My Certificates heading of your My Account page.

LEARNING OUTCOMES

Learning Outcomes: Learn different ways of marketing your business online; - Create an effective landing page; - Benefits of being on Google and using Google Analytics; - Get on the cloud with Google Apps for Business; - Set up an AdWords account; - Create attention grabbing ads; - Organise your AdWords account; - Choose the right keywords; - Check if AdWords is working for you; - Budget effectively for your advertising;

Outline

Module Title
Module 1: Introduction to Marketing Online
Module 2: Marketing through Google
Module 3: Using Google AdWords
Module 4: Marketing Your Business Online Assessment
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Welcome to ALISON – a five million-strong, global online learning community, filled with free, high-quality resources to help you develop essential, certified workplace skills.

Whether you are seeking a new job, a promotion, a college place or starting a new business, ALISON empowers you to improve your economic and personal circumstances, and through you, that of the community you live in.

New skills and knowledge makes you a more valuable employee, whether working for yourself, for an employer, or future employer. With today’s workplace changing faster than ever, it is essential everyone keeps learning new and updating old skills to remain or become competitive in the workplace. ALISON is for anyone taking their first step to a new or better job. ALISON is as individual as you are.

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